Your social media strategy is more than just a Facebook profile or Twitter account. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. Patience is required when using the social media platform to get prospects. Although social media is widely used as a means to gain respect, build relationships, and obtain valuable information, it can also become time consuming and take away from other things that require your attention when first starting a business.
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