Reach New Heights Through These Email Marketing Tips
Email Marketing strikes many as out-dated. More contemporary methods
like social media and mobile marketing get all the attention, and some will even try to convince you that email marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a solid content marketing approach, email is more compelling than ever thanks mostly to social media.
Email provides you the most direct link of communication for conversions … which is why the most experienced online marketers have no plan of giving it up any time soon.
It’s also extremely cost-effective. With an ROI of around 4,300% , email practically pays for itself. It’s what you use when you want to move from “conversation to commerce.”
All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. And we all know, Those type of emails dont work.[bw_more]
Heres the most important piece of the Email Marketing puzzle:
What works is a value — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … and that your not a callous,self serving, spam producing robot.
Good email content amplifies your relationship with your audience through compelling subject line writing (getting your messages opened), your personal voice (getting those messages read), and delivering quality, niche specific content your prospect desires and shares with others (inspiring referrals and word-of-mouth).
Writing good email content is an art form,there are certain key words that trigger a persons “buying” mindset. This is something that requires a certain skill that not everyone possesses. This would require an entire website dedicated to this subject, however courses are available to learn this method of generating an income. One of my favorites is from leading email marketer Brian Fanale , his course Copy Writing Mastery is one of the best in the industry. With over a decade of research and testing .You can ck it out here.
A key aspect of the Email marketing strategy is to know who your audience is. Why did they choose to be on your list in the first place? Its important to send them information pertaining to the reason they are on your list. If they are on your list because they were interested in a free download, for say, weight loss, then sending them an email regarding marketing techniques will quickly get them to delete your emails before they even read them. Be sure to send info concurent with their reason for being there in the first place.
Try to not send only one email campaign message in a week. Most customers receive lots of messages each day. Sending just 1 email a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
For this reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will cause your readers to instantly recognize your brand.
Give your customers a reason to answer the call to action in your emails.They are more likely to purchase from you when they see an adequate reason to. For instance, if they click on your link and they purchase something from your site, free shipping or a free sample with every purchase.
Another element to remember when applying an email marketing strategy is not to add people’s email addresses to your mailing list without getting permission first. If you pad your email database with emails of people who have not subscribed, you can be labeled a spammer and get a poor online reputation. You also run the risk of being barred by your email provider for violation of their rules.
A great way to cultivate your email marketing campaign is to couple them with social networking mediums like Facebook and Twitter. This makes it easy for email list subscribers to share interesting emails with their friends on social media sites, and you can add new people to your email list when you engage social networking visitors and pique their interest.
Make sure that your marketing campaigns are in sync with special events and holidays. Plan for these things in mind. Create relevant campaigns for special retail holidays like Valentine’s day or Christmas, Halloween and Valentine’s Day to provide your readers with simple buying suggestions.You should be able to get better sales by sending out email marketing a little more when things are slow.
You will get a lot of results from email marketing if you apply yourself correctly. You should have a better understanding now as to what it takes to use email marketing to your benefit. Apply the tips you’ve read, and it won’t take long before you’re seeing great results.
Copywriting is a huge part of writing an effective email campaign. Ck out my blog post on copywriting
Here is another post I did about running an effective email campaign http://boblyle.com/2015/09/benefits-of-email-marketing-and-best-practices/
email marketing strategies https://blog.bufferapp.com/8-effective-email-strategies-backed-by-research