Defining social media marketing may not be as easy as ABC 123, but I will try to establish a certain set of “rules” if you will
Social media marketing is a form of Internet marketing that utilizes social networking sites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general, increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but for business as well.[bw_more]
So thats social media definition in a nutshell but it still doesnt cover the question “Is social media right for my business?”
With Facebook being the most common social media platform ,a whoppping 71% of adults use facebook, however getting your brand noticed on this platform could become somewhat of a challenge. Facebook does provide its users with many insights as to how their advertising is working, but this task is all about testing to see which ads work best for you. The best training that I found to help me through this facebook transition period was Facebook Advertising Mastery
Social media platforms are unique from site to site . Sure, its all network marketing, but without a social media marketing plan, Your attempts to reach your customers or potential customers, will fall short of thier goal.
One of the main components of SMM is social media optimization (SMO). Much like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons — or promoting activity through social media by updating statuses or tweets, or blog posts.
SMM helps a company get feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).
Businesses using social media want to sell their products or services of course. But blatant advertising on social media would, most likely, alienate their intended audience or even get them ousted from the particular social community they’re trying to infiltrate, businesses need to use “covert” methods to promote themselves.
To use social media marketing effectively, businesses have to be perceived as members of the social media community, willing to interact with other members.
The leading issue with social media marketing plan from your small business perspective is that it can be amazingly time-consuming. Social media marketing activities are not one-shot affairs; they need to be nurtured with time. Although massive firms like Dell, ‘microsoft’ and also HP are already utilizing social media marketing successfully, however, they have little advertising financial constraints which enable them to dedicate a large volume of staff members to conduct and handle social media marketing activities, sources many small businesses don’t possess.
Still, social media marketing is a type of marketing that many small businesses could benefit from, if merely to find out more about what their customers are saying- and thinking- about their brand and products.
SEO and Social Media have certainly grown together, in which both practices are able to benefit businesses across the globe by being more visible to their target audience simply by applying and merging these two marketing strategies into a single powerful approach.
You don’t have to be on all the social media sites—just the ones that matter to you and your audience.
Some things to consider that can help you choose not only which social networks to try but also how many to try.Wanting to further your authority on facebook then check out Daves blog post here
Time – How much time can you devote to social networking? Plan on a minimum of an hour per day per social network, at least at the start.
Resources – What personnel and skills do you have to work with? Visual social networks like Pinterest and Instagram require photos and images. Networks like Google+ emphasize quality content. Do you have the resources to continue to maintain high quality content?
Your audience – what social sites do your potential customers hang out? Which social network has the right demographics?
Want to learn a bit more of where your potential customer base might be? Check out my recent blog post, Social Media Facts and Stats