Are you getting regular fan engagement on social media sites? Do you want even more engagement with your page? Although getting your fans to like or share your posts can be as simple as asking, starting a back-and-forth dialogue requires a little more creativity. Below are six ways you can get your fans to start talking with and about you on social media, enabling you to generate much better engagement overnight.
Ask the Right Questions
Asking questions is a great way to get people talking, but if you want to drive significant levels of engagement, you need to get a little bit more creative. Suppose you’re working the sports industry and ask your fans who their favorite team is this season. This question is so bland and uninspired that most of your fans probably won’t even consider responding.
Instead, consider asking a question with multiple-choice answers, accompanied by a graphic to visualize potential responses. Not only will you receive more replies, people will be more apt to engage by discussing their point of view against the alternatives, drawing them into an involved conversation. You can find interesting examples of this on Facebook from Zomato, a popular restaurant app. Zomato’s feed is constantly filled with engaging questions that clearly demonstrate that they care about getting to know their fans. As a result, their posts almost always receive enviable amounts of fan engagement.
Run Unique Contests
It seems that nearly every small business has taken to running social media contests. Unfortunately, this means that it’s more important than ever to make your own contests stand out from the crowd. For example, TurboTax recently ran a contest asking people to follow them on Instagram, and post a photo that somehow incorporated three zeros into the image. In exchange, they gave participants the chance at winning $500. TurboTax could have tried a more generic contest, but with the slightest novel prompt, they ended up collecting over 700 entries.
The point is, if you want to generate engagement from your social media contests, don’t settle for a middle-of-the-road generic idea. Try to think of something that people will want to participate in, talk about with their friends, and ultimately remember. After all, without people talking about your promotion, it’s unlikely to get very far.
Talk About Current Events
It’s easy to get a boost of traffic and engagement to your page just by being topical. You could be discussing an upcoming holiday, a recent event, or even something that occurred in the news. For example, fast food companies often use the opportunity to talk about upcoming sports tournaments, like the Super Bowl or March madness. They might ask their fans softball questions about the event, like which team they think will win, and will usually get dozens of comments in reply after only a few minutes.
Of course sports aren’t for everyone, and the holidays and events you decide to talk about should be tailored to match interests of your own fans. But when you create content that relates to what people are already talking about interested in, it’s easy to turn that interest into active engagement with your page.
Try an Industry Q&A
If you have fans and customers, there’s a good chance they have questions to ask. They may be questions about your company, your services, or even something a little more behind the scenes. That’s why over the past few years, Q&A events have become sensationally popular on a variety of platforms, including Reddit, Google , and Twitter .
If you’re worried about not having enough questions to answer, consider interviewing an expert in your industry. Regardless what your business does, there’s bound to be something that your fans want to know more about. If given the opportunity to ask questions, you’ll boost your social media engagement both now and in the long-term by generating more dedicated and interested fans.
Curated Content and Tagging Individuals
Anytime you sharing someone else material, don’t just credit the author, but be sure to tag them as well. This is incredibly simple yet effective way to get the attention of that author, which can easily result in becoming the recipient of a thank you tweet alerting their fans to your brand. Additionally, this will help you get on the radar of that content publisher.
Alternatively, you can try a using this approach by writing curated articles. Create a post that references a variety of sources relevant to that topic, and then include links and tags to all of the original authors. This will inevitably lead to considerable amount of attention from both the authors and their fans. The more people you end up tagging, the more likely you are to get a conversation started on your page, as well as getting those authors to share your own content.
Promote User-Created Content
Having your fans content for is incredibly convenient, but it can also be very tricky to pull off. If you want to give it a try, consider scanning through the Facebook pages for examples of brands like Starbucks, Target, and Coca-Cola. For example, last winter Starbucks asked their customers to create the menu design for their coffee cups, create a photo of the design, and then share using the hashtag #WhiteCupContest. This promotion collected well over 4,000 entries, causing Starbucks to run the campaign second time.
The takeaway point here is that when someone contributes something to your page, they’re far more likely to engage with you now and in the future, as well as apt to get their friends to join and see what they’ve created. But encouraging your fans to create quality content isn’t something that’s easy to pull off, so learn from
There are dozens of things you can do to get conversation going on your page. All you need to do is be a little creative, come up with something slightly unique, and your fans will start talking about it.
Above all, be ready to learn from your failures. Pay attention to the sort of things that resonate best with your own fans, and be ready to create more of what works. While getting people engaged with your page can take considerable hard work, the reward should prove more than worthwhile for your brand.
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